ABTA: Inspiring over 1000 hotels to put sustainability at the heart of their business
Travelife is ABTA’s sustainability label for the Travel industry. It runs as a membership scheme for tour operators and accommodation providers. We created marketing collateral (including copywriting) in a variety of languages to highlight the business case and PR opportunity of sustainability in tourism.
We were able to help ABTA increase membership of the scheme. Tour operators such as TUI and Thomas Cook feature the Travelife logo in their brochures.
